Design
Design is about making things better — full stop. Everything else follows from that. One word explains why this matters more now than it ever has.
Thinking
Your conscious mind is good at logic and terrible at solving real problems. The best ideas come from somewhere else entirely — and the trick is learning how to get out of the way.
Business
You know they're a problem from the first meeting. Your instinct tells you. Here's why you ignore it anyway — and what it ends up costing you, every time.