You know something needs to change.
I help make your ideas a little
(or a lot) bigger.
Who it's for
Smart.
Nice.
Good.
People who are good at what they do — but want to do more of it, or something different. Who are a little stuck, a little lost, or just want to move faster. People who want some help, some support, and some challenge. Who want to work out what actually matters and how to get there. Open to learning, and ready to grow — their effectiveness, their idea, their company, their people.
What I do
Coaching
Getting you closer to where you want to be.
How it works →
Facilitation
Getting your team closer to where it wants to be.
How it works →
What they say
Al has helped me join the dots. It's rare that someone gets purpose and culture to the same degree as commercial and brand. That's why I chose to work with Al.
Anthony Prior Organisational Strategist, Creative Industries
A point of view
From the writing
You know they're a problem from the first meeting. Your instinct tells you. Here's why you ignore it anyway — and what it ends up costing you, every time.
Don't work with Dicks →
Who I am

I'm Alastair Reid — most people call me Al. Thirty years making and shaping things. The last twelve, mostly people.

I'm a better listener than I am anything else. I work from coffee shops, Zoom calls, and when the problem is knotty enough, a farm in Sussex with a fire going. I have 4,400 records and counting.

More about me →
Moka pot brewing on an open fire in a Sussex field
Thinking All essays →
Design
What is design?
Design is about making things better — full stop. Everything else follows from that. One word explains why this matters more now than it ever has.
November 2014
Thinking
Shut up the Idiot
Your conscious mind is good at logic and terrible at solving real problems. The best ideas come from somewhere else entirely — and the trick is learning how to get out of the way.
January 2015
Business
Don't work with Dicks
You know they're a problem from the first meeting. Your instinct tells you. Here's why you ignore it anyway — and what it ends up costing you, every time.
March 2015